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A few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results Adidas in the eyes of consumers is a mature male the image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image cheap foamposites promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand spokesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap beg cheap jordans for sale an to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning the first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson cheap jordans online was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strateg cheap jordans for sale mens y, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need t Retro jordans for sale o accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic market, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of productio Cheap air jordan 12 for sale online free shipping n and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands., Nike, Zoom, Lebron, Soldier series, and new products launched, this is illustrated in this figure Nike Zoom, Lebron, Soldier, III (3) - camouflage version. This pair of shoes.Html" target=" _blank" 〉 shoes is a black, Zoom Lebron "L23" l cheap jordan shoes for men ogo and so many decorative red, with white suture. The name of the shoe comes from the camouflage colors on the outsole and sole. NBA war xiewang absolutely believe that this matter does not carve, the new Zoom Lebron will recover the original simplicity has become another hot for Soldier. Source: Battle shoes Wang : NBA great Lebron, the latest Nike combat shoes, efficient training magic weapon comments on last article: NBA great Lebron, the latest Nike battle shoes: next, a magic weapon for efficient training See Nike Hyperdunk 2015, we may perhaps have some doubts, and that this pair is Hyperdunk, as it is more like the next generation of HyperRev, and help the design of outer bottom high similarity inevitably cause contact with it together, but according to the news that this is indeed the double Nike Hyperdunk 2015. Retro jordans for sale Apart from the design point of the previous work, will Nike Hyperdunk continue to perform strongly or revolutionize? When the official release, Xiao Bian continued to be announced! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! God Beckham bromance destroyed three concept underwear parody movies! the main character in the popular MV is these shoes! What brand of Korean and European and American stars like it? What are the foster brand director of the school? Look at the trend of the great God's study, or work experience, perhaps you can! By the end of , the "/1626 tide community" was finally closed! , pro! Supreme Home 〉 hip hop superstar Kanye West (Kanye West) and NIKE Nike Air Yeezy is the launch of this Cheap air jordans for sale year's most popular popular masterpiece, although the release date has been in the past several months, but still firmly according to male shoe city bestseller ranking. Probably the vast majority of shoe fans don't know yet. The real purpose of the shoe is actually a special Glow In, the, Dark, Tour concert tour for Kanye. 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And after the near 2015 new preview again exposed the two color is completely Command Force Air next year will be part of the Nike retro plan. This time, as we bring before the exposure of the red color view map. It is reported that it will be on sale in February 8, 2015, priced at $200, the number of 684715-600. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: ITWadidas Originals before the classic ZX 8000 launched a new Weave GORE-TEX series. The design of extended ZX 8000 classic contours, and using the advanced Weave woven material comprising the shoe body, with GORE-TEX waterproof technology let shoes with breathable, wear resistance and waterproof performance, and finally with the same hue of running shoes sole show. ASICS Gel Lyte V 2015 new color design, outdoor soul, Saucony, x, Penfield, Shadow, Original comments on last article: ASICS Gel Lyte V 2015 new color design next article: outdoor soul, Saucony, x, Penfield, Shadow, Original the United States well-known sports brand New Balance has always been to high-quality performance for the purpose of planning and design of their products, recently to cater for all needs in the area and launched a strong New Balance H710 new New Balance shoes, the traditional body modeling has been re defined, more rounded toe strong, angular white bottom connected with the classic suede with nylon netting consisting of high shoes, collocation also uses professional metal rope pull shoes, hiking boots like shape is perfect, the design idea of tough temperament and spirit of adventure is the New Balance H710 to express the theme of the autumn, and no precipitation in its color, blue and gold. 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